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Howie’s House of Cards

Caleb Shaffer May 18, 2025
howie

The beauty of a journey lies in its many layers, and Philadelphia Eagles general manager Howie Roseman’s rise—from a young front office intern from Brooklyn, New York, to one of the most formidable sports and business minds in North America—is certainly layered. In an industry defined by daily turnover and ruthless competition, Roseman has managed to stay ahead by consistently refining his approach, fueled by a willingness to be different—a character trait not everyone possesses.

Roseman’s path began with remarkable resilience. After earning his law degree from Fordham University, he relentlessly pursued an NFL opportunity, sending out over 1,000 letters before landing an internship with the Eagles focused on salary cap issues. That kind of obsession is rare, and it set the tone for a career marked by persistence and dedication.

Early in his tenure, Roseman worked late nights immersing himself in salary cap management, film study, and player evaluation. His work ethic caught the attention of then-Eagles president Joe Banner, who praised Roseman’s confidence and fearlessness, qualities few in the NFL possess. Rather than sticking to the traditional front office roles, Roseman blurred the lines by involving himself deeply in talent acquisition, challenging the norms that usually reserve such work for coaches and scouts.

One of Roseman’s formative lessons came from head coach Andy Reid, who emphasized the value of hitting the road—staying in cheap motels, building relationships with college programs, and grinding alongside scouts. Initially skeptical, Roseman came to understand that being on the ground was essential not only for evaluations but to demonstrate leadership through shared sacrifice.

His ascent was not without setbacks. In the mid-2010s, Roseman endured a well-publicized power struggle with head coach Chip Kelly. Kelly sought full control over roster decisions, and after the 2014 season, Eagles owner Jeffrey Lurie gave Kelly control of football operations, relegating Roseman to a more business-focused role. Kelly’s aggressive roster overhaul led to a disappointing 6–9 season in 2015, and he was fired. Roseman was reinstated and quickly began undoing Kelly’s changes. By 2017, he had engineered the team’s first Super Bowl victory, a defining moment that highlighted Roseman’s long-term vision and emotional intelligence over short-sighted aggression.

However, success in the NFL is fleeting. The Eagles’ post-Super Bowl years were uneven, culminating in a 4–11–1 record in 2020 amid internal tensions. Roseman made the difficult decision to part ways with head coach Doug Pederson, despite Pederson’s Super Bowl legacy. Pederson’s desire for more control clashed with the front office’s vision for fresh ideas.

That fresh start came with Nick Sirianni, a relatively unknown coach recommended by Colts head coach Frank Reich. Sirianni’s collaborative, growth-oriented style fit the Eagles’ direction, and under his leadership, the team returned to the Super Bowl in February 2023. In a city where success is demanded and fleeting, Roseman walks a tightrope balancing bold moves with measured patience, fully aware that a single bad season can undo years of work.

Consistency in the NFL is elusive, but Roseman’s adaptability sets him apart. Being a salary cap wizard pleases ownership, but his skill in talent evaluation and trade negotiation is what truly elevates the team. Trades like the 5th-round pick for a high-upside player or avoiding overpaying aging veterans demonstrate his gambler’s instinct. Despite inevitable organizational politics, Roseman has maintained a culture of communication and structure, never letting those distractions derail the Eagles.

In 2022, Roseman pulled off one of the most talked-about moves of the NFL Draft, trading the 18th and 101st picks to the Tennessee Titans for wide receiver A.J. Brown. The Eagles signed Brown to a four-year, $100 million extension hours later—an immediate declaration of commitment to building around quarterback Jalen Hurts. Brown shattered the franchise’s single-season receiving record and was instrumental in the team’s Super Bowl run. Meanwhile, the Titans faltered, and their GM was fired midseason—proof that Roseman’s gamble had paid off handsomely.

The Eagles’ draft success extends beyond big trades. Recent picks like Jalen Carter (No. 9 overall, 2023), Quinyon Mitchell (22nd, 2024), and Cooper DeJean (second round, 40th overall, 2024) have made immediate impacts. Mitchell and DeJean earned Defensive Rookie of the Year nominations, demonstrating how savvy drafting provides cost-effective talent and flexibility as veterans like 34-year-old Darius Slay begin to phase out. 

The Eagles’ 2025 draft class features a balanced mix of immediate contributors and high-upside prospects. First-rounder Jihaad Campbell brings speed and versatility to the linebacker corps, while second-round safety Andrew Mukuba adds toughness and range to the secondary. Ty Robinson offers rotational depth and grit on the defensive line, and cornerback Mac McWilliams projects as a potential long-term replacement in the slot. Late-round pick Antwaun Powell-Ryland could be a sneaky pass-rushing asset after notching 16 sacks in his final college season.

Former NFL lineman and analyst Ross Tucker highlights Roseman’s unconventional background—law school and salary cap expertise rather than scouting—as a sharp advantage in trade talks. Tucker points to deals like the 2022 Saints trade that secured a top-10 pick and the 2021 Dolphins trade that landed DeVonta Smith as examples of Roseman’s ability to outmaneuver opponents. “He’s the best trader I’ve ever seen,” Tucker said, noting that rival GMs often approach negotiations with caution when Roseman is involved.

Beyond trades and talent evaluation, Roseman’s mastery of the salary cap remains a cornerstone. Known as a “salary cap magician,” he uses every tool at his disposal, including “void years,” which spread a player’s cap hit beyond the contract term, freeing up short-term space. This strategy is evident in MVP candidate Saquon Barkley’s contract—a three-year, $37.75 million deal with void years from 2027 to 2030. Barkley’s cap hit this season is a modest $3.8 million, though it could balloon to $19.3 million in 2027 if he doesn’t re-sign. This savvy management has allowed the Eagles to sign other key players, like Defensive Player of the Year nominee Zack Baun.

In 2023, Roseman continued his innovative approach by hiring Adam Berry, a former Goldman Sachs managing director with no NFL background, to the front office. Berry’s financial expertise and strategic mindset made him an ideal fit, while his connection as the twin brother of Browns GM Andrew Berry—a former Eagles staffer and Roseman mentee—likely helped open the door. This hire exemplifies Roseman’s willingness to bring in nontraditional talent to strengthen the organization.

Ultimately, Roseman’s success boils down to smart, calculated decision-making. He avoids the consensus, seeks value where others overlook it, and understands that winning requires constant evolution, relentless work, and seizing opportunities at critical moments. In the unforgiving world of the NFL, Howie Roseman isn’t just surviving—he’s shaping the game. From a determined kid sending over a thousand letters just to get noticed, to the mastermind behind some of the Eagles’ most impactful moves, his story is defined by grit, sharp instincts, and an unyielding will to win.

In a city where heroes are forged in cold weather and harder truths, Howie Roseman stood on the championship stage, blood trickling from a wound above his eye—proof that glory in Philadelphia never comes easy. 

The beer can that gashed his forehead wasn’t just a freak accident; it was a fitting metaphor for a career defined by resilience, scrutiny, and the relentless pressure to deliver. For the architect of two Super Bowl titles in eight years, it was a reminder that even at the peak, you’re never safe from the next challenge—or the next critic.

“I think it kind of symbolized and reminded me that no matter what you do, you’re only as good as your last act,” Roseman said.

In Philadelphia, that truth is gospel. Statues aren’t built for yesterday’s wins—they’re earned by what comes next. And as the scar fades, the stakes rise. For Howie Roseman, the wizard behind the curtain, the spell isn’t over. The clock keeps ticking. The next act is already underway.

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